Sunday, March 1, 2015

Better to teach than satisfy

Seth Godin on why it's better to teach than satisfy

Godin is a marketing guy with a heart, his little insights are often worth reading and are sometimes very suitable for ministry. In this case why; it's better to teach people something than to satisfy a need, even if the latter is easier at first.
"There's always a shortcut available, a way to be a little more ironic, cheaper, more instantly understandable. There's the chance to play into our desire to be entertained and distracted, regardless of the cost. Most of all, there's the temptation to encourage people to be selfish, afraid and angry. Or you can dig in, take your time and invest in a process that helps people see what they truly need. When we change our culture in this direction, we're doing work worth sharing. But it's slow going. If it were easy, it would have happened already. It's easy to start a riot. Difficult to create a story that keeps people from rioting."